New Series Taps Fisher-Price as Master Toy

Boat Rocker and Industrial Brothers have signed on Fisher-Price to serve as the master toy licensee for the new animated series “Kingdom Force.”

April 6, 2018

New Series Taps Fisher-Price as Master Toy

“Kingdom Force” teams with Mattel’s preschool subsidiary for its first merchandise range.


Co-produced by Boat Rocker Studios and Industrial Brothers, the new series follows a team of fearless animals who fight disaster and protect their community with the help of their individual rescue vehicles that transform into a giant super robot.

“We are committed to partnering with the best, and ‘Kingdom Force’ is a great opportunity for us to bring to life original characters and a world that appeals to today’s preschoolers,” says Lauren DeFeo, vice president, global marketing, Fisher-Price Friends. “We’re thrilled to soon be able to offer families across the globe a variety of ways to play out all the fun and action inspired by this new series.” 

Furthermore, Fisher-Price’s appointment will help the companies to collaborate at the earliest stages of development and maximize opportunities for Fisher-Price’s toy line.

“The opportunity to partner

with Fisher-Price on an original series of this scale is a testament to our shared commitment to the unique creative qualities of ‘Kingdom Force’ and to the world-class partnership that has developed between Industrial Brothers and Boat Rocker,” says David Fortier and Ivan Schneeberg, co-executive chairmen, Boat Rocker Media. “As Boat Rocker Media expands its mandate in 2017 to include enhanced development and production financing of original series, we see ‘Kingdom Force’ as the perfect opportunity to showcase how the expertise of each of our divisions will bring this new series to a global audience on multiple platforms.” 

Additionally, Boat Rocker will manage the merchandising and licensing for “Kingdom Force” on all platforms.

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