April 6, 2018
As part of the New Orleans summer tourism campaign, when families follow Princess Tiana from Disney’s
The Princess and the Frog
at FollowHerMagic.com, they will be given the opportunity to enter a sweepstakes to visit New Orleans and the real-life places referenced in the movie.
“Partnering with Disney/ABC and
The Princess and the Frog
again this year is both an honor and exciting for our city,” says Mark Romig, president and chief executive officer, NOTMC. “The elements of the partnership will help our summer campaign further underscore the wonderful family attractions we offer as well as the unique connection between the movie and New Orleans.”
The sweepstakes was created to emphasize New Orleans as a family friendly destination. The Follow Your NOLA custom content from Disney's
The Princess
retraces New Orleans from the film's storyline.
“We love bringing the magic of vacation time with your family together with the magic of Disney’s
The Princess and the Frog
and the power of our ABC Stations to drive key market visitors to New Orleans this summer,” says Debra O’Connell, president, ABC National Television Sales.
Consumers can visit the pages and enter the sweepstakes from now until Aug. 23.
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