New Licensees Announced for ‘Peaky Blinders’

Endemol Shine Group has announced the latest raft of licensees for the television drama “Peaky Blinders.”

Appointed licensees for the official “Peaky Blinders” brand include Michael O’Mara Books, Bravado, Corsair, GB Eye, Danilo and BB Designs.

Endemol Shine Group are working in partnership with the licensees to develop official collections that will be available at retail and online throughout the year.

In October the first official Peaky Blinders book will launch, inviting fans to step inside the set and discover the real-life inspiration for the show. Published by Michael O’Mara Books, the book is an ultimate call-out to fans that explores the key themes, characters and plotlines, and reveals more about the actors, creative teams and the soundtracks which have made the TV series the worldwide cult phenomenon that it is today.

Master apparel licensee Bravado has already launched a t-shirt range at retail and online, and will release further designs and ranges throughout 2019 across Europe.

Corsair will be creating a range of men’s grooming products under the Garrison Tailors by Order of the “Peaky Blinders” brand, which will be available later this year.

In the U.K., GB Eye has launched its first range of official “Peaky Blinders” posters, wall art and drinkware, and will deliver further products throughout the year. Danilo launched the first official 2019 calendar across all major U.K. retailers in October 2018, with 2020 releases coming later this year.

Finally, BB Designs are working on a range of official “Peaky Blinders” giftware and accessories, the first of which will launch in the U.K this summer.

The latest appointments follow the news last month that David Beckham’s British menswear label Kent & Curwen have collaborated with the official “Peaky Blinders” brand for a tailored menswear collection.

“‘Peaky Blinders’ continues to grow its fanbase with each series and we are delighted to bring the audience official products which are aimed at giving something back to the fans,” says Jane Smith, group director, brand licensing and gaming, Endemol Shine Group. “We have exciting and ambitious plans for the ‘Peaky Blinders’ brand off-air and we will have further announcements across a range of categories to come soon.”

The official “Peaky Blinders” webstore will launch next month and will offer consumers print-on-demand apparel and the range of licensed products.