April 6, 2018
Dutch broadcaster RTL 7 will launch a new boys' programming block, B.O.Z., every morning for boys, ages 8 and older, and their fathers to experience adventurous programs together.
The new block will use the slogan “more for boys,” instead of RTL 7’s normal slogan “more for men” and will highlight core values such as action, adventure, humor, technique and discovery. It will broadcast TV shows like “LEGO Ninjago,” “Monster Jam,” Power Rangers Dino Charge” and “Transformers: Robots in Disguise.”
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