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Netflix Unveils Plans for ‘Stranger Things’ Day

Nov. 6 marks a key date in the series.

License Global

November 4, 2022

2 Min Read
Promotional image for “Stranger Things” Day.
Promotional image for “Stranger Things” Day.Netflix

Stranger Things” fans everywhere celebrate Nov. 6 as “Stranger Things” Day, a day to share their love for the series. In the show, Nov. 6 marks the day that character Will Byers goes missing in 1983.

Netflix is observing the occasion by teasing new and exclusive content, hosting live fan experiences, virtual and in-person special screenings and introducing limited-edition merchandise online and in brick-and-mortar stores around the world.

Starting at 11 a.m. PT on Nov. 6, fans and newcomers alike can visit “Stranger Things” world on Roblox to watch the first episode of the series and interact with the immersive world of Hawkins.

  • Walmart, Target, Amazon, Zara Kids, Carrefour, Lush and Primark will feature “Stranger Things” merchandise, including Eggo, Funko, Vans, Disguise costumes and more. Fanatics will also participate for physical and digital collectibles.

  • The official store of Netflix Netflix.shop, is celebrating all week long with daily “Stranger Things” drops, featuring limited-edition collectible cards from Zero Cool, as well as exclusive designs by artists Butcher Billy and Kyle Lambert.

  • QVC+ will launch a series of “Stranger Things” streaming shopping stunts starting on Nov. 6, and on Nov. 11, a “Stranger Things” Christmas ‘86 shopping segment will highlight “strange” presents.

  • In the U.S., the Netflix Hub at Walmart will have all of the latest in-world items from “Stranger Things,” like Palermo’s Surfer Boy Pizza, Kellogg’s Eggo, collectibles, apparel and more. 

  • In Mexico, Little Caesars is developing an exclusive pizza and taking over 500+ stores with in-store activations, a digital experience, swag and prizes. And In Brazil, O Boticário will launch a  multi-title program with two exclusive “Stranger Things” products supported by a digital campaign, a Tiktok challenge and more than 3,500  stores activations.

  • French fashion company Balmain is launching a “Stranger Things” collection available globally. With designs, colors, and prints that call back to the ‘80s, Balmain x “Stranger Things” is an exclusive collection available to shop at the Balmain online store and Netflix.shop.  

  • In Italy, Italian heritage brand Moon Boot will launch an exclusive capsule collaboration. 

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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