Netflix Trumps as Preferred TV Viewing Source

Among those who have been exposed to streaming programming, Netflix is the most frequent choice for all demographic groups surveyed when they want to watch a TV show, according to a new national survey from E-Poll Market Research.

April 6, 2018

Netflix Trumps as Preferred TV Viewing Source

On average, of those surveyed, Netflix is twice as popular as the next choice: watching “live” TV. The results also show that the popularity of streaming is due to viewers’ interest in time shifting, binge watching and avoiding commercials. In fact, binge viewing is becoming the new norm with nearly half of Baby Boomers, Gen-Xers and the majority of Millennials reporting that they binge watch TV programming weekly.

Another highlight from the survey shows a significant change from prior year tracking, when Boomers chose “live” TV as their preferred viewing source.

E-Poll’s “Streaming Media Landscape” survey was conducted among 1,488 people, ages 13-54, with general representation across income, age, education and geographic demographics to represent a cross-section

of the U.S. population.