Amscan, Franco Manufacturing, Jellifish and other licensees are on board to support the popular series in Canada.

Entertainment One has tapped Nelvana Enterprises as the exclusive licensing and branding agent in Canada for the preschool series “PJ Masks.”

Under the terms of the multi-year agreement, Nelvana will work to develop a cross-category licensing program that includes a range of mass market consumer products based on the series.

To kick off the partnership, the agency has already secured several partners for the brand including: Just Play as global master toy partner; Amscan for party goods; Disguise for Halloween; Franco Manufacturing for bedding and bath; Heys for backpacks, lunch bags and luggage; JCorp for apparel and swimwear; Jellifish for sleepwear; and Simon & Schuster for publishing.

“We are very excited to expand our relationship with Nelvana to include our well-loved preschool property ‘PJ Masks,’” says Joan Grasso, vice president, licensing, North America, eOne Family. “Nelvana has been a fantastic partner for ‘Peppa Pig,’ and we look forward to working with them to continue to grow the ‘PJ Masks’ brand, which had a successful launch in the Canadian market last fall.