Nelvana Takes On 'PJ Masks' in Canada

Under the terms of the multi-year agreement, Nelvana will work to develop a cross-category licensing program that includes a range of mass market consumer products based on the series.

To kick off the partnership, the agency has already secured several partners for the brand including: Just Play as global master toy partner; Amscan for party goods; Disguise for Halloween; Franco Manufacturing for bedding and bath; Heys for backpacks, lunch bags and luggage; JCorp for apparel and swimwear; Jellifish for sleepwear; and Simon & Schuster for publishing.

“We are very excited to expand our relationship with Nelvana to include our well-loved preschool property ‘PJ Masks,’” says Joan Grasso, vice president, licensing, North America, eOne Family. “Nelvana has been a fantastic partner for ‘Peppa Pig,’ and we look forward to working with them to continue to grow