Preschool series grows merchandise lineup with shoes, puzzles, publishing, bedding and more.
New partners for the series include:
AD Global for toys;
Canal Toys for arts and crafts;
Chauss Europ for shoes;
Clementoni for puzzles and board games;
D’Arpèje for wheeled toys;
Famosa for ride-ons;
Hemma for publishing;
Pik and Roll for bicycles;
Sahinler for bedding; and
Sun City for apparel and gifts.
In addition to France, Nelvana holds the licensing rights for the series in North America, where it represents “Super Wings” in all categories except toys, which are distributed by Auldey Toys in the U.S. and Imports Dragon in Canada. Auldey Toys also distributes ‘Super Wings’ toys in France.
“‘Super Wings’ is a huge hit in France, and we’re thrilled to be working with market-leading consumer products companies in toys, publishing, arts and crafts, apparel and bedding to bring the series’ adventures and characters to life in exciting new ways for fans,” says Antoine Erligmann, head, Nelvana EMEA. “We look forward to continuing to expand the merchandise program to keep ‘Super Wings’ soaring to new heights with kids and families across the country.”
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