“We love bringing the ‘Sesame Street' brand to Canadians in so many different ways through innovative retail and licensee collaborations,” says Mellany Masterson, head, Nelvana Enterprises. “Since the inception of our partnership in 2018, Nelvana is proud to have steadily grown the retail and licensing business of this iconic brand in Canada and we’re looking forward to continuing our relationship in an impactful way.”
Retrokid (Sesame apparel via Retrokid.ca) and Nola Baking Co. (organic food snacks) are launching products this spring. New novelty toys are available in Canada and include sensory bath time toys (Glo Pals), jumbo specialty plush (Bright Time Toys) and augmented reality interactive storybooks (Quinco & Cie). Building off a “Sesame Street” vitamin program that launched in 2019, Canadian company Webber Natural Pharmaceuticals, introduced Probiotics and Omega-3 in 2021. The current vitamin line is found in over 4,800 drug and grocery stores across Canada and is expanding online in the U.S. with Amazon.com.
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