Corus Entertainment’s Nelvana, international producer, distributor and licensor of children’s animated and live action content, has announced its renewal as the exclusive merchandising representative for “Sesame Street” in Canada. As the partnership continues, Nelvana has brokered several new deals for “Sesame Street” in Canada within key consumer product categories including bringing on e-commerce apparel partner, Retrokid, natural food partner, Nola, new novelty toy partners, Glo Pals, Bright Time Toys and Quinco & Cie, and growing Webber Natural Pharmaceuticals’ program. 

“We love bringing the ‘Sesame Street' brand to Canadians in so many different ways through innovative retail and licensee collaborations,” says Mellany Masterson, head, Nelvana Enterprises. “Since the inception of our partnership in 2018, Nelvana is proud to have steadily grown the retail and licensing business of this iconic brand in Canada and we’re looking forward to continuing our relationship in an impactful way.”   

“We’re thrilled to continue working with Nelvana to extend the reach of our mission and enrich families’ experiences with the ‘Sesame Street’ brand in Canada,” says Gabriela Arenas, senior vice president, global licensing, Sesame Workshop. “Sesame Workshop is committed to meeting kids’ and families’ needs wherever they are – across formats and platforms, and our partnerships with Nelvana makes this possible.” 

Retrokid (Sesame apparel via Retrokid.ca) and Nola Baking Co. (organic food snacks) are launching products this spring. New novelty toys are available in Canada and include sensory bath time toys (Glo Pals), jumbo specialty plush (Bright Time Toys) and augmented reality interactive storybooks (Quinco & Cie). Building off a “Sesame Street” vitamin program that launched in 2019, Canadian company Webber Natural Pharmaceuticals, introduced Probiotics and Omega-3 in 2021. The current vitamin line is found in over 4,800 drug and grocery stores across Canada and is expanding online in the U.S. with Amazon.com.