Nelly Jelly, a Lithuanian children’s intellectual property, is collaborating with Caravanserai Partners to strategically grow and expand its licensing program across key territories like Spain, Portugal and Andorra. 

Having announced the extended appointment of Caravanserai Partners, the companies plan to publish Nelly Jelly books in new markets. The partners also aim to capitalize on engagement and love for the brand by creating profitable licensing programs on major consumer products and brand promotion in the Iberian Peninsula territories. 

“We are very happy to be partnering with this brand that has been a publishing success in the native market and helping Nelly Jelly to expand its licensing program and create consumer products outside her home country,” says Guillem Rey, managing director, Caravanserai Partners.