New co-branded commercials will promote the Chrysler Pacifica and forthcoming film.

NBCUniversal has partnered with Chrysler to launch the new 2017 Chrysler Pacifica vehicle in a co-branding deal that will also support the upcoming film The Secret Life of Pets.

NBCUniversal’s Content Innovation Agency, Universal Pictures and Illumination will create multi-episode custom content pieces featuring NBCUniversal talent including Seth Meyers and his dog, Frisbee. (A new trailer for the film debuted on “Late Night with Seth Meyers,” as well.)

The content began airing across the company’s networks such as the Golf Channel, NBCSN, Sprout and the USA Network, April 11. It will also air on the company’s social platforms, as well as on BuzzFeed and Vox Media. Telemnundo’s “Un Nuevo Dia” will also activate its digital properties to feature the content.

The program will further extend to NBCUniversal’s digital and social platforms and will feature content from the campaign.

“This unprecedented partnership represents how NBCUniversal is able to tap into assets across our company, from film to distribution, to deliver our advertisers audiences with incredible scale,” says Linda Yaccarino, chairman, advertising sales and client partnerships, NBCUniversal. “We were thrilled that Chrysler entrusted us with developing a breakthrough campaign for their biggest launch of the year, and we couldn’t be happier to join with The Secret Life of Pets as our partner.”

NBCUniversal’s custom content, as well as The Secret Life of Pets trailer, will be live on Fandango throughout the entirety of the campaign, which ends in July.