Film and television franchises unveil new products from master toy partners ThinkWay, Mattel, Hasbro and Playmates Toys and more.
NBCUniversal will debut a raft of properties at this year’s New York Toy Fair, including Despicable Me 3, Fast & Furious, Trolls, The Mummy and “Voltron Legendary Defender.”
Kicking off NBCU’s expansive portfolio is Despicable Me 3, which boasts a robust toy program anchored by master toy licensee Thinkway, which will feature its talking minion action figures and plush, among other merchandise. Other key partners for the program include Cardinal, Crayola, Funko, KidDesigns, Hasbro, Mega Bloks, Moose, Ty, WonderForge, WowWee and many more.
Despicable Me 3 products that will be showcased at Toy Fair include: WowWee’s Minion Mip! Turbo Dave; Moose Toys’ new Mineez line, complete with blind box figures, character packs collector tins and more; Mega Brands’ construction sets, titled Cheese Shootout, Cheese Merry-Go-Round, Balthazar’s Speedboat, Agnes’ Toy Sale, Agnes’ Unicorn Expedition, Gru’s Water Motorbike, Gru’s Car, Family Luau Party, Dru’s Transforming Car, Minions Jail Break and many others.
Meanwhile, the Fast & Furious line will be spearheaded by master toy licensee Mattel, which will feature basic stunt cars with action figures, die-cast vehicles and more.
Additionally, Jada Toys will also create a series of film-inspired mixed scale die-cast vehicles targeted toward collectors. The line will include an array of die-cast and RC models, which will be available this spring.
Following its worldwide debut last year, DreamWorks’ Trolls is set to continue offering “hair-raising adventures” with its master toy licensee Hasbro, which will debut select figures and dolls featuring brushable Trolls hair at New York Toy Fair. Other products in Hasbro’s lineup include Poppy’s Wooferbug Beats set, plush assortments, collectibles, play sets and more.
Next, NBCU has partnered with Funko for its upcoming film The Mummy, in theaters June 9. At Toy Fair, the collectibles company will showcase its version of Nick Morton, Princess and The Mummy. Further details regarding the select and curated program have not been released.
Finally, DreamWorks’ Netflix original series “Voltron Legendary Defender” will be supported by a range of action figures and role play lines from master toy partner Playmates Toys, which are now available and will continue to rollout through 2017. Highlights from the collection include 14-inch electronic figures, an electronic transforming sword, figure assortments and more.