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April 6, 2018
NORTH AMERICA–NBCUniversal and Snap Inc. have launched a new digital content studio that will create made-for-mobile programming, which will primarily debut on “Snapchat.”
The studio’s initial focus will be to develop and produce shows, including scripted and other genres, for the platform.
Furthermore, Lauren Anderson has been named chief content officer for the digital content studio. Most recently, Anderson was senior vice president of primetime programming at NBC, where she developed and oversaw scripted series like “Parks and Recreation,” “The Office,” “The Carmichael Show” and “The Good Place.”
“NBCUniversal is proud to have been Snap’s first partner to create shows, and we’ve seen consistent audience growth and engagement on the platform,” says Maggie Suniewick, president, NBCUniversal Digital Enterprises. “This digital content studio is an extension of our already strong partnership and an opportunity to develop new IP and franchises for a mobile-first audience.”
Additionally, NBCUniversal and Snap have already secured their first partner for scripted content with the Duplass Brothers’ creative shop, Donut Studios. Donut Studios was founded earlier this year by Mark and Jay Duplass to collaborate with platforms and brands to create entertainment content.
“We see scripted as the next exciting chapter to dive into, and are thrilled to be charting this path with NBCUniversal, who have been amazing collaborators from the start, and with the leadership of Lauren, who has a fantastic track record in this space,” says Sean Mills, head of original content, Snap Inc. “We’re huge fans of Mark and Jay, and can’t wait to see how they bring their innovative storytelling to Snapchat.”
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