Mark and Jay Duplass’ Donut Studios is also on board to produce scripted content for the new joint venture.
The studio’s initial focus will be to develop and produce shows, including scripted and other genres, for the platform.
Furthermore, Lauren Anderson has been named chief content officer for the digital content studio. Most recently, Anderson was senior vice president of primetime programming at NBC, where she developed and oversaw scripted series like “Parks and Recreation,” “The Office,” “The Carmichael Show” and “The Good Place.”
“NBCUniversal is proud to have been Snap’s first partner to create shows, and we’ve seen consistent audience growth and engagement on the platform,” says Maggie Suniewick, president, NBCUniversal Digital Enterprises. “This digital content studio is an extension of our already strong partnership and an opportunity to develop new IP and franchises for a mobile-first audience.”
“We see scripted as the next exciting chapter to dive into, and are thrilled to be charting this path with NBCUniversal, who have been amazing collaborators from the start, and with the leadership of Lauren, who has a fantastic track record in this space,” says Sean Mills, head of original content, Snap Inc. “We’re huge fans of Mark and Jay, and can’t wait to see how they bring their innovative storytelling to Snapchat.”
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