Black White Orange will represent NBCU’s brands in India, South Asia.
NBCUniversal Brand Development Group has appointed licensing agency Black White Orange to represent its brand portfolio for licensing and merchandising in India and South Asia.
Black White Orange will help NBCU extend its franchise portfolio in the region for properties such as Despicable Me, Jurassic World, Fast & Furious, The Secret Life of Pets, Back to the Future, Jaws and more.
This is the first time NBCU has entered into the Indian and South Asian markets. Black White Orange will look to build product categories such as apparel, toys, stationery, gifts, novelty, back-to-school, home décor, non-traditional categories and more in India, Sri Lanka, Bangladesh, Nepal and other South Asian territories.
“The NBCUniversal portfolio boasts some of the biggest properties in movies and TV with fans that span across age groups, making it one of the most sought-after propositions in India,” says Marc Low, senior vice president, consumer products international, NBCUniversal Brand Development Group. “We are truly excited to venture into the Indian and South Asia market, and we are delighted to have found a partner in Black White Orange. We are confident that its unique and promising strategic approach will build the Universal brand in India and South Asia and will help us reach our fans in these key and growing territories.”
“Through franchise properties including Fast & Furious, Jurassic World and Minions, NBCUniversal has seen massive box-office success in India,” says Bhavik Vora, chief executive officer and founder, Black White Orange. “NBCUniversal’s library also includes many all-time classics, and the company has a blockbuster upcoming lineup. We are extremely thrilled and proud to bring these phenomenal properties to such a huge fan base in India on the consumer products platform.”