NBCU Cooks Up ‘Biggest Loser’ Deal


NBCUniversal Television Consumer Products and Five Star Gourmet Foods are fusing their flavors for a new line of “The Biggest Loser”-branded fresh and frozen healthy meals and snacks, to launch later this year.

In a deal coordinated by the Joy Tashijan Marketing Group, the line will include single-serve salads, fruit and veggie snacks, bagged salads and frozen steamed meals. 

“Five Star Gourmet is an excellent partner to help us achieve our mission of making ‘The Biggest Loser’ lifestyle more accessible to fans and viewers at home,” says Kim Niemi, senior vice president, NBCUniversal Television Consumer Products. “Their wide reach and culinary expertise will bring great-tasting meals and snacks on-the-go to ‘Biggest Loser’ fans and consumers nationwide.”

The 15th season of “The Biggest Loser” is set to air this fall on NBC.