NBA Gets Bigger Presence in China | License Global

NBA Gets Bigger Presence in China


Sina and NBA China have expanded their existing partnership to provide fans in China with unprecedented access to NBA content on multiple Sina platforms.

The enhanced partnership makes the NBA the first U.S. professional sports league to offer specific destinations for all 30 teams online and via mobile, a live game streamed daily on mobile and original programming, and also includes the launch of a new NBA online community. 

The NBA and Sina will unveil an innovative online fan community on NBA Weibo providing exclusive NBA content and benefits including new programming, interactive games, merchandise, virtual items and special access to NBA events. 

Additionally, SINA and the NBA will unveil multi-platform original programming for fans, including a new weekly NBA show during the season.