NATPE: Motors TV Drives into U.S., LatAm

Two new programming feeds–a Spanish-language version for Latin America and an English-language platform for the U.S.– will feature an eclectic range of motorsports coverage including two and four-wheel, international and national championships, boats, planes, scale-model and regular magazine-style programs.

The channel will be introduced to Latin America through Alterna’TV while Thema will represent it in the U.S. Both Alterna’TV and Thema launched their distribution efforts at NATPE this week in Miami.