April 6, 2018
Former Mattel and Saban Brands execs will help to further develop the media brand’s licensing and merchandising business.
Juan Gutierrez, senior vice president, consumer products and live events, National Geographic
Juan Gutierrez has taken on the position of senior vice president of consumer products and live events, overseeing global licensing and location-based entertainment.
Meanwhile, Cynthia Rapp has been named as senior vice president of creative, and will lead the development of the division’s creative strategy and execution.
Gutierrez joins National Geographic from Mattel, where he led licensing for several brands, regions and business lines, and most recently served as vice president of consumer products. Before Mattel, he was NBA Properties’ general manager of Mexico and represented and managed all operations in the country, including consumer products, special events, sponsorships, broadcasting rights, partnerships and public relations.
Rapp comes to National Geographic from Saban Brands, where she served as senior vice president of global creative and product development. Prior,
“National Geographic is one of the world’s most trusted brands, touching over 730 million consumers in 171 countries every month,” says Rosa Zeegers, executive vice president, consumer products and experience, National Geographic. “Both Juan and Cynthia will be essential to extending the brand’s reach and value to consumer products and experiences relevant to National Geographic and translating that into new areas that deliver products and experiences to our global audience. They bring a stellar track record of working with premium brands to enhance their presence across consumer-facing businesses, and I am confident that we will benefit tremendously from their extensive experience.”
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