“For me, I understand the importance of what I do,” says Hussain. “It’s more than just cooking; it’s about family, food, living, eating and the idea of home. To go into the world of licensing with products that I’ve designed myself is amazing. I’m hoping that when people see the products, they understand the hard work that has gone into creating them and that my products become a little piece of each customer when they go home.” Hussain, who says a bout with panic attacks led her to try out for “The Great British Bake Off,” can now feel at ease. In the time since her win, she has become a household name and has inspired a generation of young Brits, who aren’t used to seeing a woman like her on television. Hussain and her team have enjoyed their success in the U.K. market but also see potential beyond her backyard.
Hussain’s authenticity has made her a household name and is the foundation on which she builds her consumer products line.
“The process has been very slow, but that’s what I love about it,” Hussain says. “It isn’t just, ‘here you go.’ We’ve taken our time, and I think about every element, down to color and finish, to make sure it says something about me.”
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