The deal was previously announced during Nadiya's panel discussion at Brand Licensing Europe in October.
Start Licensing brokered the deal. The new line of cooking tools includes eight designs, including spice racks, candles, aprons, oven gloves and tea towels. Hussain rose to prominence after winning “The Great British Bakeoff” in 2015.
The Nadiya Hussain line is available now at http://nadiyahussain.shop/