Munchkins Will Get a Kick Out of this New Alexa App

Bureau of Magic, a studio that creates, produces and writes family entertainment, has teamed with Amazon Alexa to create a new interactive audio experience that brings its Amazon Prime series “Lost in Oz” to life.

License Global, Content Editor

June 12, 2018

1 Min Read

The new experience, dubbed “Lost in Oz: Dorothy Gale and the Wizard’s Labyrinth,” invited families to take control of their storytelling experience and allows participants to determine how the classic tale, of Dorothy, Toto and her Ozian friends unfolds.

“Lost in Oz: Dorothy Gale and the Wizard’s Labyrinth”, can be accessed using the Echo Dot Kids edition.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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