Muhammad Ali Expands into Fragrances

GLOBAL–Authentic Brands Group, owner of Muhammad Ali Enterprises, has tapped DBI to launch an original fragrance collection inspired by the late boxer.

April 6, 2018

Muhammad Ali Expands into Fragrances

DBI will launch the exclusive scents at select retailers in the United Arab Emirates, the U.S. and Europe.


The new range will include seven exclusive fragrances that feature a variety of fragrance notes such as Begamot, Baies Rose, Lavender, Pink Pepper, Coriander, Citrus, iris, Violet, Nutmeg and more.

“Muhammad Ali is responsible for some of the most legendary moments in American athletic and political history,” says Robert Hatefi, chief executive officer, DBI. “The Muhammad Ali fragrance is a tribute to the boxing legend and is inspired by his career and impact on the world.”

The Muhammad Ali fragrance collection will launch in the United Arab Emirates before rolling out to additional territories including the U.S. and Europe. The fragrances will also be available online at

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