MTV Content Hits Romanian Phones


Viacom International Media Networks has signed its first-ever mobile deal in Romania to bring MTV content to consumers in the country in partnership with Cosmote, the Deutsche Telekom-owned mobile operator.

The three-year deal covers more than 300 hours of MTV programming, which is now available to Cosmote costumers via the “Under the Thumb” MTV app.

The app offers MTV content on-demand and lets users co-view with friends as well as linking to Facebook accounts.

The subscription service will initially offer MTV shows in English, with localized content featuring Romanian subtitles to be added at later date.