Mrs. Brown’s Boys Heads to the Kitchen

As cinemagoers across the U.K. and Ireland head to theaters to see Mrs. Brown’s Boys–D’Movie, Rocket Licensing, which manages the brand’s licensed product program, has added a new licensee for home textiles.

Poplar Linens is developing a Mrs. Brown’s Boys kitchen textile range that will go on sale in September in more than 200 SuperValu and Centra stores across Ireland. Discussions are in progress to bring the range to the U.K.

The range includes oven gloves, aprons, tea towels, ironing board covers and reusable shopping bags, all illustrated with images of Mrs. Brown.

“With the TV show and screen version keeping awareness sky-high, not to mention the Christmas gifting market getting closer, the timing of this product from one of Europe’s biggest and best names in home textiles is perfect,” says Charlie Donaldson, joint managing director, Rocket Licensing. “We’re sure the Mrs. Brown’s Boys kitchen textiles will be a massive hit at retail both as gifts and as useful and entertaining kitchen accessories.”