Mr. Bean Heads to London in Mobile Game

Endemol Shine and Pointvoucher’s new game will aim to promote tourism in the U.K. city.

GLOBAL/EUROPE–Endemol Shine Group, London & Partners (the Mayor of London’s official promotional agency) and Pointvoucher have joined forces to design and market a new mobile game featuring Mr. Bean to attract U.K. and international visitors to London.

“Play London with Mr. Bean” will be a match-3 game with geo-location features that aim to familiarize visitors with the city and help them discover London’s hidden tourist gems, just like Mr. Bean is throughout the game. It will also highlight the city’s cultural and food highlights as well as other offers that can be found throughout the city.

Additionally, players will be able to pick up vouchers, which they can then cash in for discounts in London at a variety of locations around the city. Discounts include Wi-Fi, discounts at hotels and visitor attractions and more.

“Play London with Mr. Bean” will launch later this year for iOS and Android devices.