Orange County Choppers, known for their Discovery TV show “American Chopper” and their branded theme-motorcycle builds, has retained Jim Paidas of Paidas Management to help build the company’s business development activities.

Paidas will develop print and electronic sales material as well as spearhead and oversee new sales initiatives for the brand, as well as rebuild the Orange County Choppers retail licensing program.

“My task is to reinvent and reinvigorate OCC’s worldwide brand and provide new opportunities that are in alignment with their core business model and in conjunction and harmony with their tremendous internal strengths to enhance OCC’s incoming revenue stream,” says Paidas.