Moose Toys Plans Despicable Me Range

Moose Toys, Illumination and Universal Brand Development have joined forces to debut Mineez, an all-new line of collectibles featuring characters from the Despicable Me universe.

April 6, 2018

Moose Toys Plans Despicable Me Range

Debut collection will serve as the movie franchise’s first toy collectibles line.

Moose Toys, Illumination and Universal Brand Development have joined forces to debut Mineez, an all-new line of collectibles featuring characters from the

Despicable Me

universe.

The new line will showcase the largest selection of

Despicable Me

characters, including characters from the new film

Despicable Me 3

, hundreds of others from previous movies and short-form content, and a host of never-before-seen characters. The range will also include collectible figure packs, play sets, backpack hangers, novelty collectibles and plush.

The collection also marks the first toy collectibles line for the franchise.

"We are incredibly proud to be the go-to partner for collectible 

Despicable

Me 

toys globally,” says Paul Solomon, co-chief executive officer, Moose Toys. “This partnership with Illumination and Universal Brand Development is a fantastic way for us to showcase the magic Moose brings to developing a sought-after collectible toy line. The global phenomenon 

Despicable

Me 

franchise is filled with

iconic characters as well as hundreds of characters that have never been on shelf. A perfect combination for a great collectible program." 

The Mineez collectibles will launch this summer to coincide with the theatrical release of

Despicable Me 3

, June 30.

"The 

Despicable

Me 

characters, especially the Minions, are playful, unique and always iconic,” says Manuel Torres Port, executive vice president, worldwide consumer products, Universal Brand Development. “Our partnership with Moose to create the first ever Mineez universe, featuring 

Despicable

Me

, provides fans of all ages a deeper connection to the beloved franchise.”

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