November 2, 2021
Moose Toys launched Magic Mixies Magic Cauldron this fall. The response to Magic Mixies has prompted the company to accelerate a global consumer products licensing program with top agents in key territories as well as a robust content plan via strategic entertainment partnerships.
"The worldwide excitement surrounding Magic Mixies has been extraordinary,” says Paul Solomon, co-owner, Moose Toys. “We planned an incredibly aggressive forecast, but sales have far exceeded what we imagined. We tripled our forecast knowing this product was going to strike a chord with kids and their parents. Seeing the response and faced with current shipping challenges, we mobilized quickly to find a workaround, even air-shipping goods to meet demand. While we expect Magic Mixies to be available during the holiday selling season, given the velocity in preorder and early sales, we expect a complete sell out. Magic Mixies will be the next mega franchise to launch from a hit toy. We're looking forward to seeing the magic our partners bring to a vast array of consumer products through our world-class global licensing and entertainment programs."
Moose Toys will kick off a consumer product program at Brand Licensing Europe (BLE) on Nov. 17. Licensing agents announcements are forthcoming.
"Magic Mixies is a great example of how Moose Toys continues to diversify its brand portfolio,” says said Menal McGrath, vice president, global licensing, Moose Toys. “Magic Mixes has strong licensing appeal. Across the board and around the globe, reception to the brand has been so positive we fast-tracked the licensing program for fall/holiday 2022."
Meet Moose Toys through Akedo at Brand Licensing Europe – Register now!
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