Moonbug Entertainment, a subsidiary of Candle Media, announced the appointment of DeAPlaneta Entertainment as their new licensing agent in Iberia representing “CoComelon,” “Blippi,” “Little Baby Bum,” “Little Angel,” “My Magic Pet Morphle,” “Supa Strikas,” “Go Buster,” “Oddbods,” “Playtime with Twinkle,” “Gecko’s Garage” and “ARPO.”

The partnership will also extend to Germany and France, where DeAPlaneta Entertainment will represent the Moonbug Entertainment brands except for “CoComelon.”

DeAPlaneta Entertainment’s responsibilities will include identifying new licensees, as well as developing the existing portfolio in each of the territories and managing retail partnerships. As part of the agreement, DeAPlaneta Entertainment’s rights will include merchandising, publishing, non-ticketed mall shows and costume character appearances for all Moonbug IPs across the three territories, except for “CoComelon” in Germany and France.

“Having worked with DeAPlaneta Entertainment in the past, I am confident they are the right partner to develop opportunities that will enable our fans to interact and have access to our much-loved characters and IPs,” says Danny Spronz, global head, agents, gaming, loyalty and promotion, Moonbug Entertainment.

“We are delighted to bring our licensing experience to Moonbug Entertainment’s line-up, which includes worldwide leading preschool series such as ‘CoComelon,’ ‘Blippi’ and ‘Little Baby Bum,’” says Antonella Cesaro, consumer products director, DeAPlaneta Entertainment. “Moonbug Entertainment is a leading digital entertainment company and, with each one of its IPs, has demonstrated a strong sense of innovation. With our expertise, we aim to take all their successful brands to the next level.”

Related:10 Minutes With … DeAPlaneta Entertainment

Moonbug Entertainment and DeAPlaneta are exhibiting at Brand Licensing Europe 2022. Find more info here.