Monster Jam Gets New Master Toy

NORTH AMERICA–Feld Entertainment has appointed Spin Master to serve as the new worldwide master toy partner for the Monster Jam motorsports brand.

April 6, 2018

Spin Master will create a host of new toys based on the brand’s popular monster trucks Grave Digger, Max-D, El Toro Loco and more.

NORTH AMERICA–Feld Entertainment has appointed Spin Master to serve as the new worldwide master toy partner for the Monster Jam motorsports brand.

Under the 10-year agreement, Spin Master will build on the brand’s current roster of toys–which includes play sets, ride-ons, character-inspired wooden vehicles and more–inspired by its lineup of monster trucks Grave Digger, Max-D, Megalodon, Monster Mutt and El Toro Loco.

“This decade-long brand partnership with Spin Master will grow the Monster Jam toy line exponentially, engaging new and current fans, while reinforcing the Monster Jam franchise as one of the most exciting and fastest growing in all of motorsports,” says Kenneth Feld, chief executive officer, Feld Entertainment. “Together our companies are perfectly aligned to uplift and inspire children through the everyday play of Monster Jam.”

Feld Entertainment and Spin Master’s new partnership is slated to begin in 2019.

"Spin Master has been built on the success of our strategic partnerships,

and we seek to combine our strength in innovation with Monster Jam's larger than life experiences," says Ben Gadbois, president and chief operating officer, Spin Master. "Feld Entertainment is a true leader in bringing experiences to life that capture the imagination of kids globally. As we continue to diversify our product offering, this long-term Monster Jam licensing partnership will provide us a significant recurring revenue base, which we will use as a catalyst for innovation in the die-cast and vehicles categories and to continue to grow internationally."

Feld Entertainment revealed its upcoming

holiday product assortment for the Monster Jam brand

earlier this year. The showcase highlighted merchandise in categories like health and wellness, toys and footwear.