Spin Master will create a host of new toys based on the brand’s popular monster trucks Grave Digger, Max-D, El Toro Loco and more.
Under the 10-year agreement, Spin Master will build on the brand’s current roster of toys–which includes play sets, ride-ons, character-inspired wooden vehicles and more–inspired by its lineup of monster trucks Grave Digger, Max-D, Megalodon, Monster Mutt and El Toro Loco.
“This decade-long brand partnership with Spin Master will grow the Monster Jam toy line exponentially, engaging new and current fans, while reinforcing the Monster Jam franchise as one of the most exciting and fastest growing in all of motorsports,” says Kenneth Feld, chief executive officer, Feld Entertainment. “Together our companies are perfectly aligned to uplift and inspire children through the everyday play of Monster Jam.”
Feld Entertainment and Spin Master’s new partnership is slated to begin in 2019.
"Spin Master has been built on the success of our strategic partnerships,
Feld Entertainment revealed its upcoming
holiday product assortment for the Monster Jam brand
earlier this year. The showcase highlighted merchandise in categories like health and wellness, toys and footwear.
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