Mob Entertainment, Maximum Entertainment Partner for ‘Poppy Playtime’ Triple Pack

Mob Entertainment, a transmedia entertainment company and creators of the “Poppy Playtime” video game franchise, has announced a new deal with Maximum Entertainment, a global entertainment company dedicated to crafting indie to AA video game experiences through original content and licensed partnerships, to release a collection of the first three chapters of the “Poppy Playtime” series for PlayStation 5 to retailers across North America and EMEA. This partnership signifies the first time the series has been made available in a physical format, available for preorder now and releasing Oct. 31. 

“We can’t wait for a whole new wave of fans to join the ‘Poppy Playtime’ adventure,” say Zach Belanger, co-founder, chief executive officer, and Seth Belanger, co-founder, chief commercial officer, Mob Entertainment. “With our global fan base, it was important for us to partner with a company like Maximum Entertainment, which could bring the ‘Poppy Playtime’ Triple Pack in multiple languages to retailers around the world.” 

The pack will include a reversible cover sheet featuring new “Poppy Playtime” art designed by the Mob Entertainment team and a sticker sheet with fan-favorite characters across the three chapters. 

“Poppy Playtime” has quickly captured the entertainment world since the initial release of Chapter 1 of the series in 2021. Players have immersed themselves in the horrifyingly mysterious walls of Playtime Co., stepping into the shoes of a former employee who returns to the abandoned factory to uncover the fate of the employees who have mysteriously vanished. Throughout the first three chapters, players have had to solve puzzles and confront menacing toys such as Huggy Wuggy, Mommy Long Legs, CatNap and more, all of whom are determined to thwart their desire to survive.  

The franchise has expanded from its original PC debut to mobile, PlayStation, Nintendo Switch, Xbox and “Roblox.” “Poppy Playtime’s” entrancing lore and captivating characters have attracted audiences globally, serving as the catalyst behind Mob Entertainment’s inspiration for merchandise, music videos, books and the upcoming highly anticipated movie. 

“We are very excited about this partnership with Mob Entertainment and look forward to offering fans the chance to get three games in one incredible bundle,” says Christina Seelye, chief executive officer, Maximum Entertainment. “‘Poppy Playtime’ has become a household name globally with their incredible storytelling and extraordinary visual graphics, and we’re thrilled to be a part of the franchise’s expansion and bringing this experience to new players.” 

Scholastic also recently launched an in-world “Guidebook: The Orientation Notebook” with “Poppy Playtime.”  

The “Poppy Playtime” Triple Pack can be preordered at major retailers across North America and EMEA and will officially be released Oct. 31.