M&M’s Unveils X-Men Promo

Mars Chocolate North America has unveiled a new commercial featuring M&M’s characters and characters from 20th Century Fox’s upcoming film X-Men: Apocalypse, which premieres May 27.

April 6, 2018

M&M’s Unveils X-Men Promo

Mars has been tapped to support Fox’s upcoming movie with new commercial, bottles.

MMsXMen2.jpg

The new commercial, “Rainy Day,” sees M&M’s Red and Yellow at the mercy of X-Men Storm and Nightcrawler, who prove that not even the most powerful superheroes can resist M&M’s.

M&M’s has also unveiled

X-Men

-themed bottles that feature eight co-branded character images. The new bottles will be available at retailers such as Walmart, Kroger and CVS, as well as in movie theaters across the U.S.

“M&M’s has been enhancing the experience of moviegoers for 75 years and we are really excited at the opportunity to shift from movie seats to movie scenes to help promote the upcoming feature film,” says Tanya Berman, director, M&M’s Brand. “

X-Men

is one of the most popular franchises in movie history and together we hope to make the experience even more fun for movie lovers.”

To view the new

X-Men

-inspired M&M’s commercial,

click here

.

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