Zodiak unveils updated brand identity and new licensees for British kids' series.
After the successful launch of its seventh season, “Mister Maker’s Arty Party,” on the U.K.’s CBeebies in December, Zodiak Kids has created an updated brand identity and packaging. Therebranded and refreshed product range will debut at retail this spring.
Additionally, Kodiak Kids has secured a three-year renewal for the brand with current arts and crafts licensee Creativity International, and finalized deals with two new licensees, ToucanBox and Add Trading.
ToucanBox, which delivers arts and crafts supplies in personalized boxes directly to consumers in the U.K., will create a “Mister Maker” box that will be delivered on a subscription basis, while Add Trading will create a range of “Mister Maker” products that will incorporate air-drying clay, modeling clay and dough, hydro and ironing beads and jewelry kits.
“We are absolutely delighted to renew Creativity International, which has been our key
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