‘Mister Maker’ Gets a Makeover

Zodiak Kids has unveiled a new brand identity for its hit arts and craft show “Mister Maker.”

April 6, 2018

Zodiak unveils updated brand identity and new licensees for British kids' series.

After the successful launch of its seventh season, “Mister Maker’s Arty Party,” on the U.K.’s CBeebies in December, Zodiak Kids has created an updated brand identity and packaging. Therebranded and refreshed product range will debut at retail this spring.

Additionally, Kodiak Kids has secured a three-year renewal for the brand with current arts and crafts licensee Creativity International, and finalized deals with two new licensees, ToucanBox and Add Trading.

ToucanBox, which delivers arts and crafts supplies in personalized boxes directly to consumers in the U.K., will create a “Mister Maker” box that will be delivered on a subscription basis, while Add Trading will create a range of “Mister Maker” products that will incorporate air-drying clay, modeling clay and dough, hydro and ironing beads and jewelry kits.

“We are absolutely delighted to renew Creativity International, which has been our key

licensee for the last seven years, and to bring on board two new partners as the new series continues," says Claire Shaw, vice president, licensing, Zodiak Kids. "These are great opportunities for reaching consumers and building on our high levels of brand awareness.”