Kids’ animated series will expand its presence with arts and crafts, stationery, gifts and more.

Zag has signed on a raft of new licensing partners to create new products in the Benelux region for its animated series “Miraculous.”

J&M Brands, the series’ licensing agent in Benelux, brokered the deals.

New licensees for the program include Canenco for arts and crafts and a dress-up range; Vadobag for backpacks and shoulder bags; Global Industry for inflatables, tents, outdoor toys and an extensive gift line; and Lannoo for back-to-school stationery.

Additional partners have also been brought on to produce lines of apparel, personal care, watches and clocks, fashion accessories, toys, bedding and home décor.

“The popularity and strength of this hit TV series is reflected in our extensive licensing program," says Jannienke Mulder, owner and managing director, J&M Brands. “Looks like this strong girl super hero is exactly what our market needed."