Miraculous Corp Unveils Plans, New Licensing Partners at Mexico Brand Summit

Miraculous Corp, a joint venture between Mediawan and ZAG, will unveil new plans for the Miraculous brand at a summit in Mexico City on Nov. 6. The event focuses on the brand’s growth strategy for 2025, with announcements on new licensing partners and a restructuring of the company’s operations in the region. 

Andy Yeatman, chief executive officer, Miraculous Corp, will present updates on new seasons, spin-offs, special TV events, digital content and the highly anticipated second animated feature. Yeatman will be joined by Roz Nowicki, global head of consumer products, who will address the company’s global strategy across consumer products, gaming, promotions and live events. Attendees will also gain insights about the company’s regional strategy ahead of the brand’s 10th anniversary next year and plans for accelerated expansion in the fashion sector. The summit will conclude with a Miraculous-themed fashion show.  

“The CG-animated TV series, ‘Miraculous – Tales of Ladybug and Cat Noir,’ has captured the hearts of audiences across Latin America, and with respect to Mexico, we have seen strong content distribution and double-digit growth in our consumer products business over the past three years, laying the foundation for continued achievements throughout the region,” says Angela Cortez, vice president, licensing for Latin America and Canada. “This growth stems from a comprehensive 360-degree approach that leverages strategic partnerships across content, consumer products, retail, experiential initiatives and social media, engaging consumers at every possible touchpoint. We see tremendous potential to elevate the brand’s success even further in 2025 and beyond.”    

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Mariana Servin, Miraculous Corp

To support its regional growth, Miraculous Corp has appointed Mariana Servin as director of licensing for Mexico and South America. Servin will oversee partnerships in categories like apparel, stationery, footwear, personal care and more. Servin will report to Cortez, working directly with the brand’s licensees across the region and focusing on building the company’s apparel and direct-to-retail business. As senior category manager of Softlines at Viacom International Media Networks/Paramount for over nine years, Servin managed over 60 licensees, leading strategic initiatives to build business partnerships, enhance retail presence and foster relationships with stakeholders. Before Paramount, she served as finance manager for the Consumer Products division of Televisa.   

Betsabé Luna, director of licensing for Mexico, Central America, Ecuador and Colombia, will continue to work with licensing partners across toys, party goods items, costumes, sporting goods, promotions, collaborations, experiences and retail and trade marketing programs. 

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The Miraculous brand currently has over 40 licensing partners in Mexico, with new deals set to introduce products in 2025. New partners include Toy Mark for toys, Editorial Sigel for publishing, Maria del Mar Merino Suarez Local Designers (Mokita) for accessories, Blackstorm for apparel, Wal-commence for novelties and SKOPUN for experiences. Existing partners include Playmates Toys, Planeta, Panini, 4E, Yuyin and more across a wide range of categories. 

An April 2024 report from Brand Trends International ranks Mexico as a leading market for Miraculous, with high brand awareness among young girls. In Mexico, the series “Miraculous – Tales of Ladybug and Cat Noir” is available on Disney, Disney+, Televisa, Netflix and YouTube.