Miraculous Corp Taps Roz Nowicki as Global Head of Consumer Products for ‘Miraculous’

Miraculous Corp has appointed industry veteran Roz Nowicki as global head, consumer products for the Miraculous franchise. Nowicki will report to Andy Yeatman, chief executive officer, Miraculous Corp.

Miraculous Corp is the recently formed joint venture between premier European independent studio Mediawan led by Pierre Antoine Capton, which now operates more than 80 studios globally, and ZAG, helmed by Jeremy Zag. The venture consolidates all facets of the Miraculous brand with a vision to accelerate the growth of the Miraculous universe worldwide. A second Miraculous feature film is already in the works, with a fourth Miraculous animated TV Event airing this fall.

Nowicki’s appointment marks a pivotal moment in the company’s expansion. With over three decades of executive leadership in global licensing at Fortune 500s and other iconic companies such as Mattel, Peanuts Worldwide, 20th Century Fox, 4Kids Entertainment, Universal Studios, GUESS and The Walt Disney Company, Nowicki has overseen the success of world-renowned franchises including Barbie, Peanuts, The Simpsons, Yu-Gi-Oh! and Teenage Mutant Ninja Turtles. Nowicki will now steer Miraculous Corp’s strategy across consumer products, gaming, promotions and live events, positioning the beloved Miraculous brand—which will celebrate its 10th anniversary in 2025—for exponential growth.

Related:Inside ZAG’S ‘Miraculous’ Universe

“Roz brings a wealth of experience leading global licensing and merchandising strategy for some of the most successful IPs in the world,” says Yeatman. “Known for her strategic thinking, product innovation and entrepreneurial spirit in business, operations, and people management, she will be instrumental as we adapt brand strategies to connect with consumers regionally and globally as we accelerate the growth of the Miraculous universe to become the most-watched and most-loved superhero IP for the next generation.”

“‘Miraculous' is a rare gem that has captivated boys and girls worldwide with its action-packed stories, thrilling adventures and an inspiring coming-of-age journey that highlights the power of self-belief—reminding us that behind every mask lies a superhero,” says Nowicki. “As the brand approaches its 10th anniversary next year, I’m honored to join the team in shaping its future. Our goal is to ensure the brand continues to flourish over the next decade, working closely with strategic partners to develop innovative products and services that seamlessly blend creativity with the brand's origins, delivering fresh, compelling experiences for fans old and new."

Nowicki’s career highlights include serving as head, global consumer products and franchise marketing, Mattel, growing the multi-category consumer products division and commissioning a best-in-class global team to drive innovation in franchise marketing and licensing.

Nowicki continues to be a member of the Board of Advisors of Fabacus, a U.K.-based data management SaaS company. Additionally, having served the maximum three-year term on the Board of Licensing International, she continues to serve as co-chair of the Fundraising Committee and joined the Licensing International Foundation Board earlier this year.