Miraculous Corp Appoints Big Picture Licensing as U.K. and Eire Consultant for Miraculous Brand Expansion
Big Picture Licensing will drive consumer product growth for the Miraculous brand in the U.K. and Eire.
December 18, 2024
Miraculous Corp, a joint venture between Mediawan, Europe's premier independent production powerhouse, and ZAG, an innovative independent animation studio renowned for creating original stories and iconic IPs, has appointed Big Picture Licensing as its consulting partner to represent the globally adored Miraculous superhero franchise in the U.K. and Eire.
Celebrating its 10th anniversary next year, Miraculous is poised for significant growth under the leadership of a dynamic new management team led by Andy Yeatman, chief executive officer of Miraculous Corp USA and Global Operations. Roz Nowicki serves as the global head of consumer products, Ashley Depp was recently appointed senior vice president of marketing and franchise, and Maria Doolan is the head of content partnerships and distribution. The company is preparing to delight fans with new Miraculous seasons, spin-off characters, special TV events, immersive digital experiences, and a highly anticipated second animated feature. Season six of the series is set to launch early next year, while season seven is in production for 2026.
Most recently, Miraculous Corp announced that all six seasons and five Miraculous World TV Event specials will be available on CBBC. Miraculous is also available in the U.K. on Disney+, which holds first-window streaming rights, as well as Netflix and POP.
“Since its launch, Miraculous has gained unstoppable momentum, captivating audiences worldwide,” says Luca Bonnechi, vice president, licensing, Europe, Miraculous Corp. “As we celebrate the brand’s milestone 10th anniversary next year and the highly anticipated launch of season six, we are thrilled to deepen fan engagement through an enriched consumer products program in the U.K. and Eire. We look forward to collaborating with Dan Frugtniet and his team, as well as our trusted partners, to elevate the Miraculous experience.”
“Miraculous embodies a positive, inspiring message for children globally, and we’re eager to support the franchise in the U.K. and Eire,” says Dan Frugtniet, managing director, Big Picture Licensing. “By bringing new licensing partners on board, we aim to enhance the brand’s offerings, complementing an already robust lineup of products and an impressive portfolio of content spanning six seasons, four specials, and a blockbuster feature film.”
Current U.K. toy partners include Bandai U.K., the distributor of toys from master toy partner Playmates Toys, and Playmobil. Rubies is the brand’s longstanding European partner for costumes. Publishing partners include Kennedy for magazines and Redan for compilation publishing in Skoodle and Sparkle World. Poetic Brands is the licensee for soft lines, and William Lamb Group is the partner for back-to-school products and footwear. Ferrero, bip, Surprise Drinks and Kandiz are partners in the food and beverage space. Specialty retailers include Smyths, Toymaster and Next; mass retailers include Tesco, Asda, Sainsbury’s, Argos and John Lewis.
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