Mercis, owner of the preschool character Miffy, has partnered with the animation studio Blue-Zoo to produce a brand-new 52 x 7-minute animated TV series for the brand.

The new series will mark the first time the classic character is animated in CGI. Based on the work of Dick Bruna, this series will continue the success of the stop-motion “Miffy and Friends” series that has aired in more than 70 countries since 2003.

Currently in pre-production, the new series will be completed in the second half of 2015.

“We are delighted to be working with the creative team of Blue-Zoo. With their team we expect to create a thoroughly modern Miffy series for generations to come,” says Marja Kerkhof, managing director, Mercis.