April 6, 2018
Hit game "QuizUp" to become interactive game show.
The TV show will see in-studio contestants compete in trivia battles against U.S. viewers who will play in real-time from home on their mobile devices.
This game show is being developed in collaboration with Plain Vanilla Corp., the game studio behind the "QuizUp" app, which currently boasts more than 75 million users worldwide. Qualification to play from home will happen through the original "QuizUp" app.
NBCUniversal plans to unveil the new format at MIPCOM, which is taking place through Oct. 7 in Cannes, France. The show will publicized at the trade event with a custom, interactive game that will allow registered MIPCOM attendees to battle it out in the "QuizUp" app for the chance to win a big prize.
“'QuizUp' has tapped into the universal passion for trivia with a first-in-class app, and this television show is a natural extension," says Paul Telegdy, president, alternative and late night programming, NBC
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