MIPCOM: NBC Plans Show Based on Top App

NBC has ordered 10 episodes of a new game show based on the popular app "QuizUp."

April 6, 2018

MIPCOM: NBC Plans Show Based on Top App

Hit game "QuizUp" to become interactive game show.

NBC has ordered 10 episodes of a new game show based on the popular app "QuizUp."

The TV show will see in-studio contestants compete in trivia battles against U.S. viewers who will play in real-time from home on their mobile devices.

This game show is being developed in collaboration with Plain Vanilla Corp., the game studio behind the "QuizUp" app, which currently boasts more than 75 million users worldwide. Qualification to play from home will happen through the original "QuizUp" app.

NBCUniversal plans to unveil the new format at MIPCOM, which is taking place through Oct. 7 in Cannes, France. The show will publicized at the trade event with a custom, interactive game that will allow registered MIPCOM attendees to battle it out in the "QuizUp" app for the chance to win a big prize.

“'QuizUp' has tapped into the universal passion for trivia with a first-in-class app, and this television show is a natural extension," says Paul Telegdy, president, alternative and late night programming, NBC

Entertainment. "We’re creating an organic multi-platform business that appeals to a global audience and entertains in any language. This series will turn the most popular trivia app in the world into a fun television event where everyone can play and anyone can win. It doesn’t get more interactive than that.”

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