MIPCOM: HIT Reveals Slew of New Projects

HIT Entertainment  has unveiled new content across its brands including Barbie, Hot Wheels, Monster High, Thomas & Friends, Bob the Builder and Fisher-Price.

April 6, 2018

MIPCOM: HIT Reveals Slew of New Projects

HIT Entertainment, a subsidiary of Mattel, has unveiled new content across its brands including Barbie, Hot Wheels, Monster High, Thomas & Friends, Bob the Builder and Fisher-Price this week at MIPCOM.

The company unveiled an all-new look for the "Bob the Builder" CG-animated series at MIPCOM this week.

The new season, which will debut in late 2015, will see Bob the Builder continuing to bring the world of construction to life for kids, with exciting characters, new relatable locations and an aspirational hero.

All of the show’s core characters will return for the new season alongside new faces for viewers to meet including a heavy-lifting low-loader truck Two Tonne and a tower crane named Tiny.

The all-new season of “Bob the Builder” will air on Channel’s 5’s Milkshake! in the U.K., PBS Kids in the U.S. and Super RTL in Germany, beginning next year.

HIT Entertainment has also announced DHX Media as its animation partner for a new CG-animated show, “Little People.”

Based on the Fisher-Price Little

People brand, the new series is being produced out of HIT’s U.K. content hub and will feature imaginative and energetic characters that are contemporary and relatable to today’s young children.

The animated preschool series 52, 11-minute episodes is planned for release in late 2015.

Also in 2015, Barbie will continue to delight girls of all ages with three new CG-animated feature-length movies. Thomas & Friends’ DVD "Dinos & Discoveries" will launch early in the year and the DVD feature-length special

Sodor’s Legend of the Lost Treasure

in the fall.

“As the business evolves from producing shows for traditional TV to include digital distribution outlets and in readiness for new emerging platforms, our capabilities in this space will provide us breadth and depth of content critical to global production and the business across the Mattel portfolio,” says Edward Catchpole, senior vice president and general manager, HIT Entertainment.

The updated content portfolio coincides with an all-new global content distribution team structure. Consolidated under Mattel’s HIT Entertainment division and led by veteran industry experts across broadcast distribution, home entertainment and emerging media, the team will be responsible for distribution of content across all of Mattel’s leading brands. 

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