MIPCOM: ‘Chipmunks' Sold in Brazil

The series is produced in collaboration with OuiDO! Productions and was commissioned by M6. “Alvinnn!!! and The Chipmunks” will debut on GLOBOSAT’s Gloob channel across Brazil and be supported by an extensive marketing campaign, including both on-air and print campaigns.

“'Chipmunks' is a strong brand worldwide with great values associated with the characters and the story," says Luciane Nane, head of marketing, Gloob. "We believe it will engage and enchant the audience, and that’s why we will launch a communications strategy to achieve high visibility and encourage kids and families to sample the series."

PGS, which also manages licensing and merchandising for the brand, previously announced a broadcast licensing agreement for two seasons of the show with Nickelodeon

“Broadcasters’ initial interest in the series is driven by the fact that this is a billion-dollar franchise,” says Philippe Soutter, president, PGS Entertainment. “Then, once they have a look at the incredible, feature film quality look of the series, they are absolutely sold. We have been very proud to represent this series around the world and thrilled with the global response so far.”