Through these partnerships, BatteryPOP will host custom channels that feature each brand’s unique content.
“Our new custom channels give kid-focused brands the opportunity to connect with the 6- to 12-year-old demographic in a safe, curated environment," says Greg Alkalay, co-founder and chief executive officer, BatteryPOP. "We believe video is the perfect way to engage with this fantastic audience.”
MLS will supply content from its “Anatomy Of A Goal” series that highlights in-depth breakdowns of goals from some of the top MLS pros, the “Top 5” series featuring a roundup of some of the league’s most action-packed moments and the “MLS Trivia” series that grills MLS stars on league knowledge.
HarperCollins Children’s will deliver a wide range of video offerings to ignite an excitement for reading. This will encompass a number of their ongoing
Alien in My Pocket
, book trailers, interactive videos that immerse readers into the world of the book and fan videos. Additionally, just in time for Halloween, BatteryPOP will collaborate with HarperCollins Children’s to craft original content on the site surrounding the
BatteryPOP’s partnership with Vevo will deliver kid-friendly music videos to viewers that will provide positive role models for kids.
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