MIPCOM: BatteryPOP Teams with Kids' Brands

Kids' cross-platform network BatteryPOP has finalized its first strategic brand partnerships with Major League Soccer, HarperCollins Children’s and Vevo.

April 6, 2018

MIPCOM: BatteryPOP Teams with Kids' Brands

Through these partnerships, BatteryPOP will host custom channels that feature each brand’s unique content.

“Our new custom channels give kid-focused brands the opportunity to connect with the 6- to 12-year-old demographic in a safe, curated environment," says Greg Alkalay, co-founder and chief executive officer, BatteryPOP. "We believe video is the perfect way to engage with this fantastic audience.”

HarperCollins Children’s will deliver a wide range of video offerings to ignite an excitement for reading. This will encompass a number of their ongoing

series including “How a Book is Made,” a range of “How To” videos such as a step-by-step guide to creating a radio transmitter as inspired by

Alien in My Pocket

, book trailers, interactive videos that immerse readers into the world of the book and fan videos. Additionally, just in time for Halloween, BatteryPOP will collaborate with HarperCollins Children’s to craft original content on the site surrounding the

Zombie Chasers

series.

BatteryPOP’s partnership with Vevo will deliver kid-friendly music videos to viewers that will provide positive role models for kids.