MIP: Mattel, HIT Unveil Broad Portfolio

Mattel has unveiled its full 2016 content slate, with big-name hits returning and brand-new offerings making their debut.

April 6, 2018

2 Min Read

New series "Little People" is inspired by the Fisher-Price toy brand.

Mattel has unveiled its full 2016 content slate, with big-name hits returning and brand-new offerings making their debut.

“Our biggest-ever portfolio continues to excite and evolve in 2016, with yet more digital distribution set to build upon and expand our traditional TV offering,” says Siddharth Mathur, senior vice president, strategic development, Mattel. “Mattel continues to lead the way in the sector, providing consumers with rich content across the world's most popular brands in multiple markets around the world.”

The toy company unveiled a brand-new series, “Little People,” inspired by the iconic Fisher-Price brand. The new 52x11 series will hit airwaves next year and showcase the social and emotional benefits of imagination and group play on a child’s early development, as well as promote problem solving to overcome obstacles.

Within its preschool portfolio, “Thomas & Friends,” is set to enter its landmark 20th season. Two new new DVDs, Start Your Engines, which include six never-before-seen episodes from season 19, the 60-minute DVD movie special, The Great Race, are also planned.

“Bob the Builder” returns for a second season debuting in fall 2016 that will include a full, global consumer products line set to roll out simultaneously.

“Fireman Sam” is back for its 10th season, which will air next spring/summer. The series is also going to be available digitally in “Fire Station,” a touchscreen-enabled entertainment experience.

Mattel is also bringing back entertainment offerings for its evergreen boys’ and girls’ brands including Barbie, “Monster High,” “Ever After High” and “Max Steel.”

Barbie will get a new movie and three new specials–Barbie in Rock n Royals (1x70), Barbie Spy Squad (1x70), Barbie Starlight (1x70) and Barbie in Puppy Pursuit (1x70).

Each of the special productions will debut next year.

“Monster High” is returning with two new CG-animated movies next year. Spring will see Great Scarrier Reef (1x70) debut; while Welcome to Monster High (1x70) will bow in fall.

For Netflix, “Ever After High” will get two new original series–“Dragon Games” (4x22) and “Epic Winter” (4x22). The first will debut in spring, with the latter in fall 2016.

Finally, “Max Steel” is returning to television with two brand-new series. “Max Steel Team Turbo” is set for spring 2016 and “Max Steel Team Turbo Fusion Tek” will debut in fall 2016.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like