‘Miffy’ Names New Licensees 

Character brand has signed an extension on a toy license and new licenses for accessories and apparel. 
License Global

March 14, 2022

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Just Dutch U.S. / Cotton On

Miffy has three new licensees to announce.  

Just Dutch U.S., a children’s toy brand, is celebrating artist, Piet Mondrian’s, 150th birthday by adding new outfits to its Miffy plush collection. The Mondrian Miffy and Friends handmade stuffed toys are available online and at the SFMOMA Museum Store, Museum of Contemporary Art Chicago Store and Museum of Fine Art Boston. Using natural organic cotton, Just Dutch toys are handmade by workers with disabilities, and profits help support a community of disadvantaged women maintain a stable income in Vietnam.  

Cotton On has launched its second collection with Miffy, playing on artist, Dick Bruna’s, emphasis on simplicity and clean lines. The line features jersey knit fabric with prints and includes staples such as T-shirts, leggings and rompers.  

Dutch watchmaker, De Rijke & Co., designed the exclusive, handmade Miffy Moonphase Watch. Only 25 were made, and all have been bought.  

The licensees are in addition to the new, exclusive collection with

Hanna Andersson

.  

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