'Miffy' Heads to Sony's Tiny Pop

Sony Pictures Television has picked up the new CGI preschool series featuring Dick Bruna’s classic character Miffy, for its preschool channel Tiny Pop.

The Tiny Pop channel is available via Sony's Freeview platform, available in 26.3 million homes in the U.K.

With Miffy’s 60th anniversary celebrations in full swing this year, "Miffy’s Adventures Big and Small" marks the first time that the white bunny has ever been seen in CGI. Developed by London-based animation studio Blue-Zoo, the series features 52, 7-minute episodes and is the animated sequel to the stop-motion series "Miffy and Friends," which aired in more than 70 countries from 2003 onwards.

"Miffy’s Adventures Big and Small" will be a key part of Tiny Pop’s evening block, called Cuddle Time, which features gentle programming allowing kids, mums and dads to enjoy calmer programming before bedtime.

Mercis BV, Dick Bruna’s publishers and manager of his international rights, have developed this new series and commissioned Blue-Zoo Productions to make the series. The series is distributed in Europe by Telescreen BV/m4e. 

“Miffy has been adored by children and their parents all over the world for so long, we are delighted to welcome the new, CGI Miffy and her friends to Tiny Pop," says Francesca Newington, head of children’s channels, CSC Media, part of Sony Pictures Television. "We hope a new generation of British children will come to love Miffy.”

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