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‘Mia and me’ Extends Fashion Deal

‘Mia and me’ Extends Fashion Deal
German brand management and media company m4e has extended its partnership with The Leomil Group for its collections of “Mia and me” footwear and apparel.

Expanded licensing agreement will introduce new products through the end of the 2020.

German brand management and media company m4e has extended its partnership with The Leomil Group for its collections of “Mia and me” footwear and apparel.

The four-year, multi-territory extension will see the licensee add a host of new products to its lines through the end of 2020.

Leomil has been a partner for the “Mia and me” since 2012.

“Leomil’s leadership in quality and overall brand dedication has been a perfect complement for ‘Mia and me,’” says Bernd Conrad, commercial director, m4e. “Our continued partnership ensures that ‘Mia and me’ remains at the forefront on the footwear shelves of international retailers. We are very happy to pursue this outstanding alliance.”

“Mia and me” is a production of Hahn & m4e Productions, a joint venture between m4e and Gerhard Hahn, and is co-produced by Rainbow and ZDF German Television Network. Season three of the series is slated to launch in early 2017 while season four and a feature film are currently in development.

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