Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
“Rocky” and “Legally Blonde” will be taken to live orchestra events.
September 28, 2020
MGM and TCG Entertainment have announced the launch of a new live “Films in Concert Series” featuring “Rocky” and “Legally Blonde” that is set for summer 2021.
The partnership with TCG Entertainment is part of MGM’s overall strategy to grow its portfolio of live events and immersive experiences that let fans enjoy their favorite movies and characters well beyond the silver screen. It marks the first time that audiences around the world will be able to experience the anthems of “Rocky” and fan favorite tunes from “Legally Blonde” performed live by a full symphony orchestra and played in sync to the films.
“MGM is looking to create additional ways that fans can interact with and enjoy their favorite stories and characters well beyond the end credits of the film,” says Robert Marick, executive vice president global consumer products and experiences, MGM. “The concert events for both ‘Rocky’ and ‘Legally Blonde’ are part of our strategy of developing meaningful experiences that fans will love. TCG are true experts in this space and we couldn’t have asked for better partners as we kick off this brand-new initiative.”
For “Rocky,” the “Rocky in Concert” series will include six musical events for each of the six films in the original franchise. Audiences will be able to hear the music from the films performed live by a full orchestra while watching the movies on screens. Each of the events will also feature interactive experiences along with pop-up retails kiosks and exclusive merchandise.
“We are excited to be working with MGM on bringing the iconic ‘Rocky’ film series and ‘Legally Blonde’ to the concert hall,” says Stephen Cook, president, TCG Entertainment. “Both ‘Rocky’ and ‘Legally Blonde’ are fantastic films with great music. These shows will perform in symphony halls, theaters and performing arts centers around the world.”
Both events are currently scheduled to tour through North America, Europe and Australia, with additional markets to be added. The concerts are planned to begin in July 2021 and run through the end of June 2024.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like