Through its horror licensing program, MGM is seeking new ways for fans to engage with the storylines and express their fandom. To do this, they have introduced new style guides that offer a unique spin on the art and design for both mainstream properties as well as cult hits. From chibi art for “Silence of the Lambs” to retro “Midnite Movie”-inspired imagery for “Killer Klowns from Outer Space,” there are a lot of opportunities for fans to connect with the IP, and a lot of ways for partners to get creative. Already, the team has several best-in-class partners lined up for the European market including Hell on Shirts, Hybris Production AB, Funiglobal Development S.L. and Wacko Maria.
Looking ahead to 2022, the MGM licensing team is at work building out a program around the upcoming fantasy-horror film, “Dark Harvest,” directed by David Slade and based on the novel by the same name. The film is slated to debut in September 2022 and will star Jeremy Davies (“Justified”), Elizabeth Reaser (“Impeachment: American Crime Story”), Luke Kirby (“The Marvelous Mrs. Maisel”), Casey Likes (“The Birch”) and E’myri Crutchfield (“Fargo”). MGM will also be looking at other ways to expand the program around the current portfolio both in Europe and beyond.
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