MGM Builds Licensing Program for 'Wednesday' Series

Initial partners include Hot Topic, Rubies and Funko.

License Global

September 28, 2022

Promotional image for "Wednesday."MGM

The Addams Family is headed back on screen with "Wednesday" on Netflix on Nov. 23, and

MGM

is building a broad licensing program for the series. 

Spanning across all categories, MGM's line-up of new products and partners will include apparel, collectibles, gaming and more for the streaming series.

MGM is building a multifaceted licensing program for the series led by best-in-class partners, including

Hot Topic

with a collection of T-shirts and dresses, "Wednesday"-inspired costumes from Rubies and

Funko

collectible figures. Leaning into the style and feel of the new series, MGM is also looking to expand the Halloween-centric family into a year-round program with merchandise across a broad range of categories, such as apparel, costumes, accessories, gift and novelty, collectibles, interactive games and to be announced over the coming months.

"The Addams Family has been a fan favorite for viewers across generations, and with this new 'Wednesday' series, we are looking forward to bringing

their creepy and strange antics to a brand-new audience," says Robert Marick, executive vice president, global consumer products and experiences, MGM. "We are building out a broad licensing program that truly captures the core themes and feel of 'Wednesday" through exciting new products for everyone to enjoy all year long." 