is building a broad licensing program for the series.
Spanning across all categories, MGM's line-up of new products and partners will include apparel, collectibles, gaming and more for the streaming series.
MGM is building a multifaceted licensing program for the series led by best-in-class partners, including
with a collection of T-shirts and dresses, "Wednesday"-inspired costumes from Rubies and
collectible figures. Leaning into the style and feel of the new series, MGM is also looking to expand the Halloween-centric family into a year-round program with merchandise across a broad range of categories, such as apparel, costumes, accessories, gift and novelty, collectibles, interactive games and to be announced over the coming months.
"The Addams Family has been a fan favorite for viewers across generations, and with this new 'Wednesday' series, we are looking forward to bringing
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.