MGM Builds Licensing Program for 'Wednesday' Series

The Addams Family is headed back on screen with "Wednesday" on Netflix on Nov. 23, and MGM is building a broad licensing program for the series.  

Spanning across all categories, MGM's line-up of new products and partners will include apparel, collectibles, gaming and more for the streaming series. 

MGM is building a multifaceted licensing program for the series led by best-in-class partners, including Hot Topic with a collection of T-shirts and dresses, "Wednesday"-inspired costumes from Rubies and Funko collectible figures. Leaning into the style and feel of the new series, MGM is also looking to expand the Halloween-centric family into a year-round program with merchandise across a broad range of categories, such as apparel, costumes, accessories, gift and novelty, collectibles, interactive games and to be announced over the coming months. 

"The Addams Family has been a fan favorite for viewers across generations, and with this new 'Wednesday' series, we are looking forward to bringing their creepy and strange antics to a brand-new audience," says Robert Marick, executive vice president, global consumer products and experiences, MGM. "We are building out a broad licensing program that truly captures the core themes and feel of 'Wednesday" through exciting new products for everyone to enjoy all year long."  

Related:What to Expect from ‘Wednesday’: A Q&A with MGM