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Bratz doll maker, MGA Entertainment, is reportedly considering selling shares in an initial public offering.Isaac Larian, the toy maker's chief executive officer, had contemplated an IPO a few years ago, but plans were nixed because of the toy maker's cou
April 6, 2018
Bratz doll maker, MGA Entertainment, is reportedly considering selling shares in an initial public offering.
Isaac Larian, the toy maker's chief executive officer, had contemplated an IPO a few years ago, but plans were nixed because of the toy maker's court battle with Mattel over the Bratz dolls, according to Bloomberg.
In other MGA news this week, Giochi Preziosi has signed on to distribute the Moxie Girlz doll line in Italy, France, Greece and Turkey.
Also, Terri Maccarrone was appointed to lead the company's specialty toy division, which will offer a wide assortment of toys and gifts from its Little Tikes, Moxie Girlz, Zapf, Rescue Pets and others.
In February, MGA announced plans for a 10th anniversary Bratz dolls edition to roll out in August. The new line comes while both MGA and Mattel await a ruling from the Ninth Circuit Court of Appeals regarding the 2008 decision by a federal jury to grant Mattel control of the doll line and $100 million in damages.
Earlier this year, MGA Entertainment launched two new fashion doll lines—Moxie Girlz and BFC, Ink. Both brands are supported by an expansive licensing program, including apparel, cosmetics, home décor and gift items.
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